Seth Godin - Handling Change









Seth Godin On The Importance Of Change.




The ideas of Seth Godin on the Importance of Change are discussed.  Some ideas are taken from his recent book, Small Is The New Big.  This book establishes Godin as an Expert on the importance of being able to Change. fast





Seth Godin's  "Change" Ideas!


In the past decade, the apathy and conformity-seeking tendencies of the American people. have become apparent; In this regard, Americans appear to have silently accepted the previously unacceptable practices of invading foreign nations, of prisoner torture, of run-away deficit spending, of wholesale illegal immigration, etc.  Along with the silent adoption of these practices, the work ethic and historic imagination of the American people seems to have begun  to disappear.


Although Godin does not directly address all these problems,  I feel justified in  reading the above problems into his work: Small Is The New Big..  Certainly, Godin's ideas supporting productive change are badly needed in present American society today. 


NoteIn Small Is The New Big,  Godin expounds on a number of topics: blogging, branding,  criticism, MBA's, etc - but the importance of being able to "change" fast as the world changes is the key concept discussed






Seth Godin Ideas


1.  "The ability to change fast is the single best asset in a world that is changing fast."  (Ask the U.S. auto industry and the U.S. finance companies about this one.)


2.  "If you don't move fast, you are dead."  (Ask GM about this one!)


3.  Godin embraces change but then in (4 - 6), below, he acknowledges the pain associated with change.)


4.  "My (Seth Godin's) problem is that, while I'm busy advocating change, insisting on change, and teaching change, deep down inside, I hate change.  Change is inconvenient, painful and frightening."


5.  "Big opportunities mean change and change is painful......As long as opportunity mean change, and as long as change means pain, we will continue to miss our chances."


6.  "Quite a paradox, I (Seth Godin) love change!  I hate change!"


7.  "Avoid tripping the "change avoidance"  reflex."   (People are so afraid of change, they will do almost anything to avoid it....consequently they stay in dead-end jobs, fail to take advantage of new opportunities, etc..  In his book, Godin suggests giving change a new name - "Zooming" - to avoid tripping the change avoidance reflex.)





Seth Godin On Change - Analysis


Seth Godin dramatically illustrates the importance of change in  his Small Is The New Big book.  The U.S. has been anything but adaptable in the past decade.  This has been particularly true in regards to international relations.  In the Iraq encounter, the majority of Americans followed, like sheep,  the Bush Administration in identifying Iraq as the bad boy.  No evidence to the contrary would make them change their mind.  They just had to be on the same side as the administration.  As the result, we became engaged in a war which went on almost indefinitely.




On the economic side of things,  Americans blindly continued their dependence regarding living on credit and on engaging in stock market and real estate speculation long after the warning flags were up.  Also, the resistance of U.S. auto companies to change has already been illustrated.  Countless other examples of our sheep-like conformity could be listed. it what you will - change or zooming - Seth Godin is right......we need more of it!





Websites for Godin on Importance of Change


1.  Planning & Strategy.    Good planning and strategy helped win World War 2 .  Planning and strategy can work in business as well as in war.  Effective planning makes it easier to handle change.


2.  Project Management    In Small Is The New Big, Seth Godin  says the assembly line in the U.S. is no more.....instead, everything is now produced via  projects.  So, we are all "project managers."  What is Project Management and what are Project Managers?



3.  "A Whack On The Side Of The Head", a classic book by Roger Von Oech.  A masterpiece on innovation and how to become more creative.  Many, many exercises and illustrations.  .


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Last Updated:         02/03/17